5th September, 2008
Supermodel: Gisele Bundchen Max Factor ’s new face
Beautiful Brazilian Gisele Bundchen is already one of the world’s most famous models and one of the World’s Richest Supermodels. Bundchen has walked the world’s high style catwalks and has been the face of Victoria’s Secret, Valentino, Louis Vuitton, Dolce & Gabbana and Apple. She is poised to enlarge her reach even further into the world of beauty and agreed to become the new face of cosmetics company Max Factor, replacing Carmen Electra, who’s had a three-year run with the company.
In addition to launching Gisele Bundchen starring ad campaign, MAX Factor is celebrating 100th anniversary in early 2009.
"MAX Factor is a brand that has touched some of the most glamorous faces in the world for the last 100 years,” said Bundchen. “But more than that, I love that this was the original brand to make that professional artistry and glamour available to everyday women, and I’m honored to work with MAX Factor in continuing that great tradition.”
Gisele’s role as the newest MAX Factor face depicts a thrilling new look of the brand’s long-standing inheritance of putting style-forward, modern makeup views within reach for all women with its line of professional quality products. Her ad campaign for Lipfinity Lip Collection and ColorGenius Face Collection for the product will start showing up on magazines in October 2008.
Bruce Katsman, associate marketing director for Factor and its sister brand, Cover Girl, noted that Bündchen will be working with makeup artist Pat McGrath, who is also P&G’s global creative design director.
Associate marketing director Bruce Katsman called choosing Bundchen “a no-brainer.”
"She’s the image of our high style consumer,” he says. “It’s not so much about her look, per se. She’s rocked the runway so she’s perceived as a great canvas. We think she does the same thing for makeup.”
Gisele Bundchen says in a telephone interview about her chameleonlike quality:
"There’s been the androgynous look and the classical pretty girls. I’m not one and I’m not the other, but I can look androgynous or I can look pretty — but I’ll never look too much one way or the other”
In the new ad Gisele is doing light makeup. Her long hair is being pulled back on top of her head. She’s demonstrating her left shoulder, dressing only what appeared to be a pink furry coat. Her face looks seductive, with both her eyes looking at the camera and her lips opened.
"I thought it was really cool to be a part of something so old,” Bundchen says. “I can’t believe something can exist for that long. For a business to stay alive for that long, it must be really good.”
Gisele adds:
Imagine what I’d look at 100 years old?!"
Mr. Max Factor, the plumpher of recent makeup, revolutionized the views of beauty and style 100 years ago on the Hollywood movies with the producing of his perfect makeup line. His work began on films in 1909.
It’s thanks to the legacy of Max Factor & Company that we were given the first “waterproof” makeup in 1971.
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Posted at 12:14 am | Comment (1)
26th August, 2008
Remembering: Aaliyah is still one in a million
I turn on MTV and see Rihanna’s new video, “Disturbia.”
Its dark edginess has it at the top of the charts, and she reminds me of another pop star — Aaliyah. She had that same sweet but mysterious thing working for her, too.
Aaliyah should be my age. She should be releasing a new album. She should be here. But she’s not. Aaliyah died in a plane crash — Aug. 25, 2001, forever 22 years old.
And sometimes it feels like she’s been forgotten. It seems as though she was just famous enough to make headlines but not a big enough Hollywood star to be remembered after a year or two passed by.
I didn’t know her, but sometimes I miss her. She always came around at the perfect time, with just the right summer song.
When she died, I cried until my eyes were dry and sore. I was confused by my grief. I mean, really. Crying over a singer? But it felt like I’d lost a friend.
I know I’m not alone in this. Even though we don’t personally know them, entertainers connect with us through their work. And when they die, especially unexpectedly, we cry. Kurt Cobain, Heath Ledger, Tupac Shakur — each had his following, and each his mourners.
Through her music, I felt Aaliyah was singing the songs of my teenage years, tearing pages out of my lovesick diary. Turn me inside out/Make my heart speak/Don’t want no one else/You are all I need.
Her beats were bass-heavy, hard enough for guys to like. But Aaliyah’s love-laced lyrics represented for the ladies. She truly represented a marriage between hip-hop and R&B.
I’ve read Internet blogs that dis and doubt Aaliyah’s accomplishments. Some were confused when Fader gave her the coveted cover of the magazine’s icon issue earlier this year. She’d been discounted as one of R. Kelly’s young girls, a mediocre star with only posthumous success. Sure, she was no Madonna or Janet Jackson, but she does qualify as a young icon. Her influence and inspiration permeate today’s pop music and culture.
Long before it was the norm for R&B pop stars to close deals with clothing lines and cosmetics brands, Aaliyah was modeling for Tommy Hilfiger. Before her death, she was supposed to star in the “Matrix” sequels.
Timbaland, the acclaimed producer partly responsible for the mega-stardom of Justin Timberlake, worked with Aaliyah first. He called her his muse. Fans of Aaliyah quickly became admirers of Justin.
Pop tarts such as Ciara and Cassie not only borrow from Aaliyah’s fluid dance moves, but they use her modest and sexy style, too. Aaliyah never showed too much. Her style was half-tomboy, half-girly.
I see a lot of pop stars who have borrowed from her street-sweet style. I wonder where she would have taken her music, how much she would have grown by now.
We will never know, but we can still be comforted by her music — three albums and a dozen or so random singles.
That’s the awesome thing about celebrities: They have a never-ending lifeline through their movies, music and interviews. I can put on an old album such as “One in a Million” and still get lost in Aaliyah’s breathy, sugary voice.
In a way, I can just press “play,” and she becomes again unforgettable. At least to me.
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Posted at 7:08 pm | Comment (0)