8th September, 2008
Hot Pockets sponors Hurricane Ike
As media coverage of Hurricane Ike intensifies, the National Weather Association of America (NWAA) has announced that Hot Pockets has sponsored the ferocious storm as it moves off Cuba and takes direct aim at Florida. Newscasters and forecasters will now have to refer to the storm as Hot Pockets Ultimate Hurricane Ike.
"The new Hot Pockets Ultimate sandwich means ultimate size and ultimate flavor," said CNN's Wolf Blitzer while reporting on the hurricane this morning. "Over 50% BIGGER than regular 4.5oz HOT POCKETS® brand sandwiches and stuffed with delicious meats and cheeses, all wrapped in a crispy, cheesy crust. And speaking of ultimate, let's track on our weather map where Hot Pockets Ultimate Hurricane Ike is right now."
The decision by the NWAA to allow sponsorship of hurricanes has already opened the floodgates to other corporate opportunities. Quizno's is in negotiations with California emergency officials to sponsor the next significant earthquake in the Los Angeles area.
Tags: hollywood, hurricane, photos, rap, stylePosted at 2:19 am | Comment (0)